Social Media and Your Business

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In social media marketing, the rule of thumb is that if industry customers are actively participating in social media, the businesses that seek their patronage ought to have a presence on social media as well. In this two-day, intensive Marketing with Social Media training course, participants will learn how to effectively use social media, how it fits within their marketing strategy, and how to leverage social media to promote their business.

Topics covered in Social Media Marketing Skills for Beginners include: developing a social media strategy and incorporating it into your marketing efforts; building an effective social media team that’s not prone to wasting time browsing; analyzing the strengths and weaknesses of your social media efforts, to improve them; knowledge of the major social media platforms and their varied functionalities; and how to incorporate quality content and blogging into your social media activities.
Details: This course is 2-4 hours depending upon your reading/comprehension.
Upon completion of this course, you will be able to:
  • Describe the value of social media to your marketing plan
  • Create and launch a social media marketing plan
  • Select the right resources for a social media marketing team
  • Define how to use social media to build an internal community
  • Use metrics to measure the impact of a social media plan
  • Manage difficult social media situations
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
  • Decide whether a blog adds value to a social media plan
  • Speak about specialty sites and social media management tools
  • Stay on top of social media trends and adjust your plan as the online world evolves

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